A plea for clarity in FDA labeling
Recently, I found myself staring at the ingredients list on the back of a pint of chocolate ice cream: milk, cream, sugar, egg yolk, and cocoa powder. Rarely do we see such short ingredient lists on manufactured foods, yet this ice cream, by Haagen-Dazs and aptly named five, is absolutely delicious. In fact, the ice cream’s ingredients list is used as an advertisement itself, incorporated onto the front in a cute little “front-of-package label.”
Misleading labels
In the case of five, the ingredients listed on the front of the ice cream pint also match those listed on the back. But many other food products use their front-of-package labels to mislead customers. For example, when brightly packaged frosted cereals for children place labels that say “less sugar” on their boxes, one ought to think – less than what? Well they don’t say, and that’s the point. In recent years, companies who target children with misleading front-of-package labeling practices have come under heavy FDA scrutiny.
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